Assistant Brand Manager at SAMYANG AMERICA INC | Brea, CA | $76K/yr – $95K/yr

SAMYANG AMERICA INC

Assistant Brand Manager

Brea, CA (On-site)

$76K/yr – $95K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and product launches for a consumer packaging brand, owning positioning, NPD, GTM, and lifecycle across major U.S. retailers.

Must-have: 3–4 years in Brand/Marketing or related roles with FMCG/CPG experience
Standout: NPD/process ownership and cross-functional launch planning
Standout: Experience launching products in major U.S. retail accounts

Job Description

Responsibilities

Brand Positioning & Messaging
New Product Development & Innovation
Go-To-Market & Launch Strategy
Consumer Insights & Marketing Analysis
Product Lifecycle Management
Sales Enablement & Training

Requirements

3-4 years of experience in Brand / Marketing Management, Sales, Trade Marketing or Consumer Insights
Strong FMCG / CPG industry experience
Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger)
Marketing analytics & consumer insight experience
Strong understanding of cull commercialization and NPD process
Proven experience working within cross-functional & HQ matrix structures

Benefits

annual incentive bonus
medical/dental/vision insurance
life insurance
PTO/FTO
401(k) plan with company match

SAMYANG AMERICA INC

SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.

Brea, California, USA

59 employees (12 in marketing)

www.samyangfoods.com