Assistant Brand Manager (Garden of Life)

Bridgewater, NJ (On-site)

$105K/yr – $120K/yrMid Level3+ years exp

Posted 7 weeks ago

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Job Summary

Own and advance Nestlé Health Science brand strategy through annual planning, performance analysis, and cross-functional delivery, shaping packaging, campaigns, and launches with a data-driven, collaborative approach.

  • Brand Planning & Strategy: develop annual plans, long-term initiatives, and packaging/product lifecycle updates.
  • Performance & Insights: track brand metrics, syndicated data, category trends, and competitive shifts to guide decisions.
  • Cross-Functional Execution: coordinate marketing programs, assets, launches, and sales/finance collaborations to hit milestones.

Job Description

Own and advance Nestlé Health Science brand strategy through annual planning, performance analysis, and cross-functional delivery, shaping packaging, campaigns, and launches with a data-driven, collaborative approach.

  • Brand Planning & Strategy: develop annual plans, long-term initiatives, and packaging/product lifecycle updates.
  • Performance & Insights: track brand metrics, syndicated data, category trends, and competitive shifts to guide decisions.
  • Cross-Functional Execution: coordinate marketing programs, assets, launches, and sales/finance collaborations to hit milestones.

Responsibilities include: Support the development of annual brand plans and long-term strategic initiatives; Analyze brand and category performance using syndicated data to identify trends and opportunities; Monitor competitive landscape and consumer behavior to inform strategy; Lead monthly business reviews and performance tracking; Manage brand budgets including purchase orders, invoice tracking, and reconciliation; Collaborate with Finance to ensure accurate P&L management and forecasting; Track coupon programs, redemptions, and financial deliverables; Coordinate execution of marketing programs including digital, shopper, and promotional tactics; Support packaging updates, new item setup, and product lifecycle management; Partner with cross-functional teams to ensure timely delivery of marketing assets and product launches; Serve as a liaison between Marketing and internal teams including Sales, Supply Chain, Legal, Regulatory, and R&D; Support customer marketing initiatives and sales communication development; Collaborate with external agencies and vendors as needed.

Marketing Team

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