Art Director, Influencer

New York, USA (Remote)

$98K/yr – $110K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative spine of high-stakes pitches and campaigns by turning audience insights and cultural tension into bold, platform-native ideas that resonate across social, events, and integrated activations.

  • Lead tension-driven creative work that anchors top pitches and flagship programs across multiple channels
  • Collaborate with Strategy to ensure concepts are insight-driven and culturally relevant
  • Translate creative vision into compelling narratives for Creative, Strategy, BD, and Account teams

Job Description

  • Lead Creative for Our Biggest Swings — you’ll develop bold, tension-driven concepts that form the creative backbone of our most competitive pitches and flagship client programs.
  • Turn Insights into Ideas — translate audience research and trend signals into ideas with genuine creative friction at their core.
  • Bridge Creative and Strategy — partner with Strategy to ensure concepts are rooted in real insight and push into unexpected territory.
  • Cross-Functional Partnership — collaborate with Business Development and Client Partnerships to bring creative thinking to new pitches and key client programs.
  • Tapped into Culture + Trends — lead creative trend reporting and POV development to build ideas with longevity in digital culture.
  • 4–7 years developing creative for social-first, influencer/ creator-led, or influencer-driven campaigns
  • Proven track record concepting and producing work that earns attention, drives culture, and delivers results
  • Deep fluency across platforms—you think natively in TikTok, Instagram, YouTube
  • Experience working in influencer marketing, social creative agencies, or digital-first brand environments
  • A genuine love for working across industries—from big CPG and beauty to luxury, tech, and B2B—and the creative range to shift registers between them
  • Ability to generate a high volume of strong ideas and pressure-test them quickly in a pitch environment
  • Strong digital and cultural radar—you live inside social media trends and translate signals into campaign concepts
  • Experience developing tension-rooted creative territories and campaign frameworks
  • Comfort navigating pitch cycles and high-visibility RFP processes
  • Natural storyteller who can present creative ideas compellingly—verbally, visually, and on the page
  • Bonus: experience using AI tools and moodboarding to generate visual mockups and creative visualizations
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Collectively

3.3 Glassdoor

Collectively—part of the Brandtech Group (formerly You & Mr Jones)—is a values-centered global social influence company providing our clients with the most sophisticated influencer marketing programs and the best tools, talent, and ideas for any social initiative. We combine the best technology of any SaaS platform with a high-touch, strategy-led services approach. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

Founded in 2013
New York, New York, USA
200 employees (103 in marketing)
60% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
11.8K
Monthly Google Ads Budget
$60
Traffic Source Mix
Search
26.1%
Direct
49.6%
Referral
7.2%
Social
15.4%
Paid
1.6%

Headcount Trend

Current headcount: ~200

Marketing Team

Marketing Team Size
47 (24% of company)
Median Career Experience
10.5 years
Median Tenure
3 years

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