Responsibilities

• Partner closely with senior leadership, to maintain the brand’s e-comm creative direction while leading the day-to-day on-set execution for e-comm photography shoots. Collaborate with photographers, stylists, producers, and digital techs to ensure all imagery aligns with brand standards
• Direct model posing, image sequencing, crop composition, lighting, and overall photo set environment to achieve elevated and consistent digital imagery
• Review image selects and contact sheets, providing feedback on hero imagery, retouching, color correction, cropping, and reshoots when needed
• Manage communication between on-set teams and post-production partners to ensure final assets are delivered accurately and on schedule
• Develop and maintain e-commerce photography standards related to lighting, cropping, retouching, color consistency, and file preparation
• Collaborate cross-functionally with Creative, Marketing, Production, E-Comm / Retail Merchandising, and Design teams to maintain consistency across all customer-facing imagery
• Occasionally support the Marketing Creative team in leading small-scale seasonal trend shoots from creative brief through pre-production, on-set direction, and post-production execution
• Support the Betsey Johnson creative team with monthly e-comm shoots and digital creative needs as needed
• Lead e-comm casting and beauty sourcing in partnership with the production team, maintaining a strong awareness of current industry standards and trends and how they translate to the brand
• Maintain awareness of current fashion, photography, and digital trends while identifying creative solutions in a fast-paced studio environment

Requirements

• Bachelor’s degree in Photography, Marketing, Graphic Design or related field preferred
• Minimum of 5+ years of art direction or visual design experience within fashion, retail, or lifestyle brands
• Proven experience working within a fast-paced, high-volume studio environment
• Previous experience leading on-set teams and directing e-comm photography shoots required
• Exceptional taste level and strong understanding of imagery and art direction
• Strong portfolio demonstrating expertise in e-comm art direction, digital photography, and digital storytelling
• Excellent interpersonal, organizational, and problem-solving skills
• Ability to work quickly and efficiently in a high-growth environment
• Collaborative mindset with excellent communication skills

Benefits

• health and dental insurance
• life insurance
• disability insurance
• 401K
• paid holidays
• a generous paid time-off policy
• career opportunities within a dynamic team