Responsibilities

• Produce high-quality, original designs for a wide range of marketing materials, including direct mail, collateral, print ads, digital assets, social media content, and more
• Actively participate in creative kick-off meetings and brainstorming sessions and offer proactive ideas that push our agency and clients ahead of the competition
• Give feedback on photography, helping choose photos for design projects
• Stay up to date on industry trends and shifting communication styles for our target audience: seniors
• Work closely with copywriters and other team members to bring creative concepts to life while meeting project deadlines
• Work closely with creative director(s) to ensure quality of designed work is maintained and brand standards are followed
• Work with clients and client services team to understand detailed visual requirements
• Provide input on design-in-progress when client service or clients question the direction to help interpret and redirect/defend design work
• Serve as a guide to visual thinking, but also help with overall workflow as needed to ensure our processes are efficient and aren’t missing vital steps
• Work with printers and other vendors to bring new options to the table and to ensure quality, on-time delivery of every project

Requirements

• A degree in graphic design, visual communication or a related subject, or equivalent professional experience
• 10 or more years of experience as a graphic designer or art director
• Exceptional portfolio showcasing a range of work
• Proficiency in all Adobe Creative Cloud design programs, including Illustrator, InDesign, Photoshop, Lightroom, and willingness to stay abreast of emerging programs
• Strong conceptual thinking and problem-solving skills
• Ability to work effectively in a fast-paced, deadline-driven environment
• Knowledge of senior living and the needs and desires of seniors from both an emotional and visual design language – OR transferable experience and a willingness to learn about this audience
• Excellent interpersonal skills to communicate the creative vision, concepts, ideas and solutions clearly and effectively
• Ability to work quickly, even when faced with new challenges
• Ability to work effectively in a team setting, including synthesizing abstract ideas into effective tactics