Own the end-to-end pre-opening and launch marketing for Outbound Hotels, coordinating across properties, CoralTree Hospitality leadership, and agencies to deliver on-brand, market-ready campaigns and revenue outcomes.

• Pre-opening strategy and execution for new properties, aligned with brand standards and market opportunities.
• Launch assets development and activation across email, press, digital, social, and influencer partnerships.
• Media relations and PR execution to generate early buzz and coverage before openings.

• Portfolio-wide marketing governance with a 12-month calendar, ensuring consistency with local differentiation and seasonal needs.
• Coach and lead property-level marketers, DOSMs, and on-site teams to implement plans and fill campaign gaps.
• Partnership management with external agencies to optimize ROI and drive performance across campaigns.

• Digital readiness: property websites, listings, and CRM/email activation launched ahead of openings.
• Performance tracking and optimization: monitor pre-opening metrics, report insights, and adjust tactics for reach and conversions.
• Cross-functional collaboration with revenue and digital teams to align KPIs and growth strategies across the portfolio.

• Marketing leadership across the Outbound Hotels portfolio, driving brand consistency with local differentiation.
• Long-term roadmapping for new markets, guest segments, and brand awareness growth.
• Internal capability building and thought leadership to elevate marketing across the organization.