Responsibilities

• Build and execute integrated marketing plans that support all revenue segments, including Transient, Group, BT, meetings, weddings, F&B, and experiential offerings.
• Ensure each property’s brand voice, positioning, and content remain competitive and aligned with market demand.
• Improve direct booking share through continuous optimization of website, paid media, metasearch, SEO, email/CRM, and social channels.
• Partner with Revenue Management to activate targeted campaigns addressing demand shifts, pace needs, and compression opportunities.
• Act as a key partner to GMs, DOSMs, revenue teams, and ownership groups; participate in commercial calls, planning sessions, and business reviews.
• Support sales initiatives through segment-specific campaigns, BT visibility strategies, group lead-generation initiatives, and event-driven marketing.
• Oversee creative, media, SEO, social, and PR partner execution, ensuring consistency with HEI standards and strong ROI.
• Manage asset development including photography, videography, and brand collateral.
• Monitor KPIs across channels and segments, providing monthly reporting with insights, trends, and actionable optimizations.
• Provide forward-looking recommendations to maximize revenue, enhance visibility, and strengthen competitive positioning.

Requirements

• 4–5+ years of progressive marketing experience, preferably in hospitality, travel, or multi-unit consumer brands
• Strong understanding of digital marketing, brand strategy, and hotel commercial performance (Transient, Group, BT)
• Ability to manage multiple properties and priorities in a fast-paced environment
• Highly analytical with experience in performance tracking and data-driven decision making
• Exceptional communication and project management skills
• Familiarity with hotel CRMs, booking engines, metasearch, and brand systems is a plus
• Comfortable with regular travel (approximately 25–40%)

Benefits

• HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!
• For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs ​through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.