Own the analytics workflow for media planning and optimization, driving actionable insights from plans, dashboards, and MMM findings to inform cross-functional campaigns.

• Responsibilities: Collaborate with the Associate Media Director to design and execute analytical plans that improve communications program effectiveness.
• Responsibilities: Perform hands-on analysis to develop conclusions and implications that guide decisions.
• Responsibilities: Supervise and mentor Analysts and teach ongoing analysis to ensure timely optimization of campaigns.
• Responsibilities: Develop and maintain SQL-based or other structured reporting systems and interpret dashboards to support media decisioning.
• Responsibilities: Partner with cross-functional stakeholders daily to plan, execute, and analyze projects.
• Responsibilities: Understand MMM findings and statistical testing to provide recommendations for media planning and buying decisions.
• Responsibilities: Support agency new-business processes as required.

• Requirements: 3-5 years of analytics experience in marketing sciences at a media agency, market research, consulting, or in-house at a brand.
• Requirements: Working knowledge of databases and SQL a plus.
• Requirements: Knowledge of media and website measurement technologies (ad serving platforms, website analytics software).
• Requirements: Quantitative education or experience in Statistics, Social Sciences, Economics, or Quantitative Marketing.
• Requirements: Strong analytical skills to analyze raw data, draw conclusions, and develop actionable recommendations.
• Requirements: Experience analyzing large data sets.
• Requirements: Strong presentation skills and ability to communicate complex concepts to a broad audience.
• Requirements: Proven ability to translate data into actionable recommendations for stakeholders.

• Nice_to_have: Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.).

• Benefits: Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Benefits: Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.