Responsibilities

• Construct compelling data-led, in-depth insight stories and performance reports that provide a meaningful and client-relevant overview of past results and are used to inform future decisions and recommendations at both client and internal stakeholder level
• Pull, blend, monitor, quality control, analyze and visualise data from a variety of both first and third party sources (social, audience, paid media, brand lift, conversion etc) provide robust measurement setups bespoke to the client’s needs and objectives.
• Build and monitor dashboards with Google Sheets and Data Studio to show campaign performance in real time.
• Keeping up to date with social media platform analytics updates to ensure work is always at the cutting edge of our industry.
• Support in building client relationships and join client calls to discuss campaigns, insights and key results.
• Proactively and independently manage multiple projects simultaneously and meet communicated deadlines.
• Help set KPIs, benchmarks and targets for each client.
• Work alongside Strategy, Client Services and Paid Media teams on US and global campaigns.

Requirements

• 3+ years relevant experience required
• Creative or social media agency experience preferred
• Experience with a range of measurement solutions, particularly ones pertaining to content/performance analysis or performance tracking
• Proficient in Google Sheets (advanced data analysis & visualisation), Looker Studio (or dashboarding in general) and SQL.
• Experience using and working with data from social media platforms (Instagram, Facebook, YouTube, Pinterest, TikTok), as well as other data sources such as paid media, Google Analytics/utm etc
• Experience with third party measurement solutions such as brand lift studies and sentiment analysis preferred
• Organised with high attention to detail
• Strong communication and presentation skills
• Ability to write clearly - without jargon - and construct compelling insight stories using all available first and third party data