Responsibilities

• The role will develop and execute an AR program to accelerate the education of industry analysts, create opportunities to influence key voices in the analyst space, including analysts covering media and entertainment industries, and analysts following how Amazon is innovating with AWS across multiple industries, geographies, and customer segments.
• This person will also drive third-party analyst insight back into the business to influence strategic directions.
• The ideal candidate will have experience running AR/strategic communications programs and will understand the ins and outs of working with industry analysts, ideally in the cloud and enterprise IT space – to include technology adoption patterns and go-to-market strategies.
• The successful candidate will also have demonstrable experience earning trust with multiple internal teams, succeeding in sometime ambiguous and often matrixed environments, and systematically prioritizing competing business needs.
• The candidate will also have a working knowledge of media and entertainment technology trends and market dynamics.
• You must be comfortable working cross functionally and demonstrate bias for action.
• Being able to establish trust with a variety of stakeholders, improve processes, and find creative ways to remove challenges blockers are a must.
• This position will be located in an Amazon/AWS U.S. Corp office based in the following locations: Seattle, WA (HQ); New York City, NY, Mountain View, CA. Relocation offered from within the U.S. only to these locations.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience communicating results to senior leadership
• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
• Experience with various statistical techniques (regression analysis, coefficient correlation)

Preferred

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching, paid time off, and parental leave