Analyst, Primary Research & Ad Experimentation

New York City, NY (Hybrid)

$62K/yr – $80K/yrMid Level1+ years expFull time

Posted 4 hrs ago

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Job Summary

Own and lead primary research efforts across qualitative and quantitative programs, solving stakeholder problems by designing rigorous studies, analyzing data, and weaving insights into compelling narratives.

  • Manage research design, instrumentation, fielding, and vendor coordination
  • Synthesize data and contextualize with third-party sources to inform business objectives

Job Description

Responsibilities

  • Serve as a resource on all things primary research to internal stakeholders and external advertiser clients
  • Solve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectives
  • Help design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc.
  • Leverage data to build a strong narrative through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the learnings
  • Work with and manage research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data quality

Requirements

  • Bachelor's degree required, Master's degree in a relevant field preferred (Business, Market Research, Psychology, Sociology, Statistics, etc)
  • 1+ years' experience in primary research, designing and managing complex projects and consulting with clients and/or internal stakeholders
  • Statistics knowledge and experience required; ability to conduct advanced statistical analyses is an advantage but not required
  • Proven collaboration and interpersonal skills including past success managing clients/stakeholders and vendors
  • Ability to manage multiple projects simultaneously
  • Experience with statistical analysis tools like R, SPSS and/or SAS preferred
  • Mastery of Microsoft Office suite

Preferred

  • Previous experience in advertising sales, a media/tech company or an agency is preferred
  • Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment
  • Passion for diving into complex concepts, defining value propositions and championing the voice of sales
  • Ability to develop strong relationships with across all levels of the organization
  • A self-starter, with strong communication skills, who thrives in a fast-paced environment

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
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NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926
New York, New York, USA
48K employees (18,533 in marketing)

Headcount Trend

Current headcount: ~47.6K

Marketing Team

Marketing Team Size
11,965 (25% of company)
Median Career Experience
17 years
Median Tenure
11.5 years
Marketing Roles Posted (Last 30 Days)
11

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