Responsibilities

• Support the planning and execution of regional growth marketing programs — including executive engagement events, industry conference activations, digital campaigns, account-based marketing initiatives, and partner programs
• Partner with Sales, GTM, Finance, Operations, and Marketing teams to align priorities and reporting.
• Conduct install base, customer, segment, and whitespace analysis to support retention and expansion strategies.
• Manage pre-event and post-event processes: attendee communications, briefing materials, follow-up coordination, and CRM updates
• Develop region-specific collateral — event materials, sales support content, program recaps — in coordination with creative and content teams
• Support the adaptation of global campaigns, content, RFP’s, and sales materials for regional and sub-regional market relevance
• Track and report on program performance against defined KPIs — pipeline influenced, account engagement, event ROI, and campaign metrics
• Maintain and update priority account lists, engagement tracking, and marketing dashboards in collaboration with Demand Operations
• Synthesize performance data into clear, concise summaries that inform regional planning decisions
• Support planning and execution of joint marketing initiatives with strategic partners, resellers, acquirers, financial institutions, and technology partners.

Requirements

• 2 or more years of work experience with a bachelor’s degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD).
• 3 or more years of work experience with a bachelor’s degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
• Bachelor's degree in business, Marketing, Finance, Economics, Statistics, Analytics, or a related field.
• 3+ years of experience in marketing analytics, growth marketing, commercial planning, partner marketing, revenue operations, or business analysis for B2B technology, SaaS, fintech, payments, or financial services.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience developing executive-level reporting, dashboards, and presentations.

Preferred

• Familiarity with AI tools used in marketing workflows is an advantage — including large language models for research and content drafting (ChatGPT, Claude), AI-assisted analytics and insight synthesis, AI-powered features within marketing platforms or generative tools for creative and localization work.
• Experience working with AI tools, CRM, marketing, and reporting platforms such as Microsoft Dynamics, Power BI, Tableau, Marketo, Adobe, or similar technologies.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.