Responsibilities

• Support the development of new product feasibility by building out costing analyses, aggregating data for new item set up and generating and maintaining product information for commercialization, coordinating with Innovation, R&D, Operations, Finance and Supply Chain teams.
• Partner with marketing managers to ensure, assess and report on brand consistency across product lines, promotional materials, events, and above-the-line brand communications including but not limited to sell sheets, renders, hero images.
• Help coordinate social media and digital channels to engage targeted consumers; promote brand growth; act as a liaison across social, digital media channels and external contacts, e.g., agencies, vendors, influencers, and talent.
• Support the development of marketing materials, packaging design and sales collateral between corporate marketing, third-party vendors, sales, and trade marketing; follow up on quality of materials.
• Research category insights; analyze and follow market trends and syndicated data to segment, target, and position brands for long-term growth and be able to review and present data and insights to internal and external stakeholders.
• Communicate with stakeholders and coordinate needs for qualitative and quantitative research; coordinate sampling, concept testing, and sensory analysis panels.
• Create and implement growth strategies; plan, create and propose business growth for annual planning.
• Travel up to 40% of time and effectively work in a hybrid environment.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field
• Two (2) years of marketing experience or one (1) year of Sigma internship experience
• Proficient with Microsoft Office, including Outlook, Word, PowerPoint, and Excel; experience creating and analyzing Excel databases, graphs, pivot tables, and building compelling business presentations.
• Detail oriented, well organized, and capable of prioritizing daily workload to complete multiple tasks and meet deadlines at the same time.
• Demonstrated ability to effectively communicate across all levels of the organization, present complex ideas concisely, and clearly articulate ideas verbally and in writing.
• Ability to build professional relationships with cross functional teams while facilitating a collaborative environment.
• Willingness to learn and able to flourish in a high-growth environment.
• Knowledge of consumer segmentation, targeting, and brand positioning as well as consumer insights development.
• Understanding of consumer needs, market trends, and competitive environment to segment, target, and position brands.
• Additional requirement: Knowledge of data analysis and presentation as part of marketing strategy.

Preferred

• Two (2) years social media, web, and digital / SEO marketing experience
• One (1) year CPG or Culinary experience

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance
• And more......