Own the end-to-end Avelo PLUS and co-brand program, driving growth, activation, retention, and revenue through data-driven partnerships and cross-functional execution.

• Growth Operations: Manage daily PLUS lifecycle (acquisition, activation, retention, renewal) and optimize performance.
• Co-brand Partnerships: Oversee Mastercard and Cardless collaborations, partner updates, and coordinated co-marketing efforts.
• Loyalty Analytics & Reporting: Track KPIs, surface actionable insights, and build real-time dashboards for leadership.
• Financial Modeling: Develop forecasts for earn/burn, points liability, breakage, and incremental PLUS revenue.
• CRM & Personalization: Collaborate on segmentation, triggers, A/B tests, and personalized offers to drive LT value.
• Pricing & Promotions: Support PLUS and Mastercard pricing, benefits design, sign-up bonuses, and limited-time offers.