Analyst, Insights, Data & Intelligence

Boston, MA (Hybrid)

$35K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own social listening insights that drive brand reputation and campaign impact for multiple brands, turning real time conversations into actionable narratives.

  • Social listening and storytelling: Translate Brandwatch, Sprinklr, and NewsWhip data into client-ready narratives that inform strategy and creative.
  • Reporting and dashboards: Lead recurring reports and analyses to track brand health and campaign performance across teams.

Job Description

Responsibilities

  • Support social listening, media monitoring, and reporting initiatives across a portfolio of global brands.
  • Track cultural moments, emerging conversations, competitor activity, and consumer sentiment across social and digital platforms.
  • Utilize industry-leading tools such as Brandwatch, Sprinklr, and NewsWhip to uncover actionable insights tied to brand reputation, campaign performance, sustainability, and corporate communications initiatives.
  • Translate complex social and digital data into clear, compelling narratives and presentations for internal teams and clients.
  • Help lead recurring reports, dashboards, and performance analyses to measure brand health and campaign impact.
  • Monitor online conversations and media trends surrounding brand, industry, and corporate topics in real time.
  • Partner with cross-functional teams across strategy, creative, media, and communications in a fast-paced agency environment.
  • Gain exposure to both agency operations and client-facing work while developing analytical and storytelling skills.

Requirements

  • Bachelor’s degree in communications, marketing, journalism, public relations, data analytics, business, or a related field.
  • 1-2+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.
  • Strong curiosity about social media trends, consumer behavior, internet culture, and data-driven insights.
  • Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
  • Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards, or data visualization tools is a plus.
  • Comfortable learning new technologies and navigating a dynamic, fast-paced environment.

Nice to Have

  • Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker, or Meltwater is a plus.
  • Additional language fluency in Spanish, Portuguese, or French is a bonus.

Benefits

  • We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
  • The base salary for this position at the time of this posting may range between: $35,000 — $75,000 USD
  • Our benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
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Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US
3.6K employees (764 in marketing)