Analyst, Campaign Operations

Reynoldsburg, OH (On-site)

$77K/yr – $102K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end campaign operations for a retail brand by translating complex data structures into actionable campaigns, while driving cross-functional alignment and rapid issue resolution.

  • Cross-functional ownership: align stakeholders and drive progress across teams.
  • Campaign execution and optimization: manage email, push, SMS, and print with quality controls and performance focus.
  • Data integrity and automation: monitor triggers/workflows and push continuous improvement through processes and tooling.

Job Description

Responsibilities

  • Understand the intricacies of our database structure and tables, leveraging this knowledge to independently inform campaign design and execution
  • Support end-to-end campaign development, execution, and optimization across email, push, SMS, and print, ensuring accuracy, quality, and performance
  • Establish and maintain direct connections with cross-functional teams, proactively aligning stakeholders and driving progress
  • Proactively detect issues and opportunities and implement effective solutions
  • Support troubleshooting and research; ultimately driving to precise remedies
  • Manage and prioritize ad hoc data requests, translating evolving business needs into actionable, high-quality deliverables
  • Own reporting on and monitoring of triggers and workflows
  • Ensure compliance and protect the integrity of the VS brand through the support of CCPA/GDPR requests
  • Coordinate continuous improvement efforts, including process optimization, automation, and best practice development

Requirements

  • Bachelor’s degree in business, Marketing or related field
  • 2-3 years of experience working in a marketing delivery role with experience in Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, or Marketing Operations
  • Extensive experience with a campaign management tool, required
  • Ability to critically assess a project or process to identify and communicate improvement opportunities
  • Strong written and verbal communication skills to articulate requirements, communicate status, and interface with internal and external team members
  • Demonstrated experience working on multiple projects and/or assignments concurrently, with team members or independently, under aggressive deadlines in a fast-paced environment
  • Must be highly organized and have a proven track record of multi-tasking
  • Creative thinker with strong analytics focus
  • SQL experience is a must

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021
Columbus, Ohio, USA
29K employees (2,003 in marketing)

Traffic Signals

Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%

Headcount Trend

Current headcount: ~28.7K

Marketing Team

Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Post IPO Equity, 7 months ago