Responsibilities

• Build, manage, and optimize Amazon Sponsored Ads campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and where relevant, AMC-informed audience strategies.
• Manage Amazon DSP campaigns across prospecting, retargeting, conquesting, and loyalty/repurchase efforts.
• Develop media plans by ASIN, category, launch priority, seasonality, and margin profile.
• Translate business goals into channel strategy, including ranking, new-to-brand growth, velocity, awareness, and repeat purchase.
• Conduct keyword, search term, competitor, and ASIN targeting analysis to improve campaign efficiency and scale.
• Create campaign structures that reflect clear intent, including discovery, research, ranking, defense, and conquesting.
• Own bid strategy, budget pacing, placement optimization, audience selection, frequency management, and dayparting where appropriate.
• Partner with creative and ecommerce teams on ad assets, PDP readiness, Store pages, and landing experiences that improve conversion.
• Analyze performance across ROAS, TACoS, NTB, detail page view rate, branded search lift, rank movement, and halo effects across SKUs.
• Make clear recommendations on when to prioritize efficiency versus growth, and back those recommendations with data.

Requirements

• 3 to 6 years of hands-on Amazon media experience, with direct ownership of both Sponsored Ads and Amazon DSP.
• Experience managing media for physical products, ideally in CPG, consumables, wellness, food, beverage, or other fast-moving categories.
• Strong command of Sponsored Products, Sponsored Brands, Sponsored Display, DSP audience strategy, and retail-aware optimization.
• Proven ability to build campaign structures from scratch, not just maintain existing campaigns.
• Strong analytical skills with comfort in Excel, bulk files, campaign exports, and performance reporting.
• Experience using Amazon Marketing Stream, AMC, or similar tools is a plus, but not required if the fundamentals are strong.
• Clear understanding of Amazon retail mechanics and how they interact with media performance.
• Ability to prioritize across multiple SKUs, goals, and constraints in a fast-moving environment.
• Strong communication skills with the ability to explain what is happening, why it matters, and what should happen next.

Preferred

• Experience with product launches on Amazon.
• Experience with subscription or repeat-purchase products.
• Familiarity with creative testing for Amazon Stores, Sponsored Brands video, and DSP display/video.
• Experience working in a lean brand environment where speed, ownership, and judgment matter.
• Comfort collaborating cross-functionally with ecommerce, operations, creative, and leadership.