Responsibilities

• Amazon Ads Management: Strategize, execute, and scale Amazon Marketing Services (AMS) campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, to optimize ad spend and maximize organic ranking.
• Emerging Traffic Channels: Investigate, test, and deploy emerging search and traffic vehicles, specifically optimizing product discoverability for AI assistants and Amazon Alexa for Shopping.
• Promotional Strategy: discuss with the team and execute traffic-driving promotional calendars for high-velocity events, including Prime Day, Black Friday, Cyber Monday, and strategic coupon campaigns.
• Search Engine Optimization: Conduct continuous keyword research to optimize titles, bullet points, backend search terms, and hidden keywords for maximum indexation and relevance on site.
• Content Enhancement: Oversee the development and implementation of high-converting A+ Content, Brand Stores, premium product imagery, and video assets to increase unit session percentages and reduce return rates.
• Funnel Analytics: Monitor and analyze traffic, glance views, conversion rates, and advertising efficiency metrics on a daily and weekly basis to identify growth bottlenecks.
• Competitive Intelligence: Review competitor pricing, positioning, visual assets, and review trends to identify gaps and opportunities.
• Data-Driven Reporting: Synthesize complex advertising and traffic reports into actionable optimization plans for executive review.