Responsibilities

• Lead the strategy, execution, optimization, and performance of Amazon advertising campaigns across our growing portfolio of consumer products.
• Maximize advertising efficiency while driving revenue growth, profitability, and brand visibility across Amazon's advertising ecosystem.
• Manage significant Amazon advertising budgets; collaboration cross-functionally with account management, marketing, creative, and e-commerce teams.
• Develop, execute, and optimize Amazon Advertising strategies that drive sales growth, profitability, and brand awareness.
• Own campaign planning, launch, optimization, and ongoing performance management throughout the campaign lifecycle.
• Conduct continuous keyword research, search term analysis, audience targeting, bid management, and campaign restructuring to improve advertising efficiency.
• Monitor campaign performance daily and proactively optimize key metrics including ROAS, ACOS, TACOS, CTR, Conversion Rate, CPC.
• Analyze advertising performance, customer behavior, competitive activity, and marketplace trends to identify growth opportunities and recommend strategic initiatives.
• Build recurring reporting dashboards and present actionable insights, optimization results, and future recommendations to stakeholders.
• Partner closely with Amazon Account Managers, Brand Marketing, Creative, Product Marketing, and E-commerce teams to align advertising initiatives with product launches, promotions, seasonal events, and overall business objectives.
• Test and evaluate new Amazon advertising features, targeting capabilities, campaign types, and beta programs to continuously improve campaign performance.
• Manage advertising budgets responsibly while maximizing return on investment.
• Stay current on Amazon Advertising platform updates, best practices, industry trends, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• 3+ years of hands-on Amazon Advertising (PPC) experience.
• Proven experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Strong understanding of Amazon Advertising metrics including ROAS, ACOS, TACOS, CTR, CPC, and conversion rate optimization.
• Experience with keyword research, bid optimization, audience targeting, and campaign structure optimization.
• Strong analytical skills with the ability to interpret large datasets and make data-driven decisions.
• Advanced Excel skills and experience creating performance reports and dashboards.
• Excellent communication and presentation skills.

Preferred

• Experience managing Amazon DSP campaigns.
• Experience managing large monthly advertising budgets.
• Experience with Amazon Marketing Cloud (AMC) or Amazon Marketing Stream.
• Familiarity with third-party Amazon advertising platforms such as Pacvue, Perpetua, Helium 10, Jungle Scout, Quartile, or similar tools.
• Experience supporting consumer electronics or CPG brands.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events