Responsibilities

• Social Media - Support the execution of Altra’s social media strategy across TikTok, Instagram, Facebook, YouTube, Strava, and emerging platforms, helping adapt content for channel-specific needs.
• Social Media - Assist in managing Altra’s TikTok presence by identifying trends, supporting content ideation, and helping execute native, platform-first storytelling.
• Social Media - Support creator content production by coordinating creator outreach, managing content timelines, and helping ensure delivery of high-volume content for TikTok and other social platforms.
• Social Media - Work with creators, athletes, and ambassadors to support briefing, scheduling, asset collection, and content approvals.
• Social Media - Help develop social content ideas in partnership with the Social Media & Community Manager and Creative team, grounded in culture, sport, and community storytelling.
• Social Media - Assist the Sports Marketing team in supporting athlete ambassador initiatives, including content coordination and social amplification.
• Social Media - Stay plugged into social and cultural trends to help surface relevant ideas, formats, and opportunities for the brand.
• Social Media - Maintain and update social and community content calendars to ensure alignment across campaigns, product launches, and community moments.
• Social Media - Capture and edit lightweight iPhone content from events, activations, and community experiences to support real-time storytelling.
• Social Media - Help organize and track creator deliverables, social assets, and campaign timelines.
• Social Media - Support budget tracking, partnership documentation, and coordination of agreements with internal teams.
• Social Media - Assist in compiling performance insights, community learnings, and content recaps to inform future programming.
• Social Impact & Community - Support development and execution of grassroots marketing programs with diverse and women’s run clubs, events, and community partners in growth markets.
• Social Impact & Community - Assist in operationalizing partnerships with organizations such as RIDC, Run for Public Lands, Trust for Public Lands, and Freestone Endurance alongside the broader marketing team.
• Social Impact & Community - Support execution of the product seeding program, helping manage creator lists, shipments, and follow-up content tracking.

Requirements

• 2+ years in social media, influencer/creator marketing, or related roles
• Strong interest in TikTok, short-form video, and creator-led content
• Experience supporting creator workflows from coordination to delivery
• Highly organized; able to manage timelines, deliverables, and multiple projects
• Solid understanding of social platforms and what drives engagement
• Familiar with tools like Sprinklr, CreatorIQ, and project management platforms (e.g., Wrike)
• Ability to contribute to creative briefs and support execution across teams and partners
• Experience in supporting social impact, purpose-driven, or community initiatives
• Ability to help integrate storytelling around brand purpose, inclusion, and community
• Comfortable working with nonprofit partners, grassroots orgs, or community-led programs
• Strong communication and collaboration skills
• Agile and adaptable in fast-moving campaign environments

Preferred

• Passion for running and outdoor culture
• Experience creating or editing short-form content
• Strong grasp of TikTok trends and creator ecosystems
• Exposure to run clubs, endurance sports, or community-driven marketing

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.