A&L Marketing Manager

Santa Barbara, CA (On-site)

$97K/yr – $113K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi-channel campaign execution for a university arts program, turning strategy into timely, on-brand campaigns across email, web, social, and print while managing cross-functional production and audience targeting.

Campaign Planning and Execution: Translate strategy into briefs, timelines, and channel plans that drive engagement and revenue.
Project Management and Workflow Coordination: Align deliverables across campaigns, track milestones, and optimize processes.
Data Analytics and Audience Strategy: Use segmentation and performance data to tune messaging, timing, and channel mix.

Job Description

35% - Campaign Planning, Development and Execution: Manages and coordinates the implementation and day-to-day execution of integrated marketing campaigns across digital and print platforms in support of Arts & Lectures programming. Translates strategic direction into campaign plans, messaging frameworks, segmentation approaches, and channel execution.
Develops campaign briefs, timelines, and production schedules for assigned events and initiatives. Applies judgment in adapting campaign tactics to meet audience engagement and revenue goals, ensuring alignment with institutional priorities and brand standards.
Implements campaigns across email, web, social media, print, and third-party platforms. Monitors campaign performance and adjusts tactics as needed to improve effectiveness.
Reviews marketing materials for accuracy, clarity, and consistency, ensuring adherence to established standards and requirements. Collaborates with Programming, Development, and external partners to ensure accurate event representation, timely approvals, and alignment of messaging and campaign execution.
25% - Project Management and Workflow Coordination: Coordinates and manages marketing workflows, timelines, and production schedules across multiple concurrent campaigns. Develops and maintains project plans and ensures alignment of deliverables across marketing functions.
Coordinates deliverables with design, publicity, and other contributors to support timely and accurate campaign execution. Tracks progress of marketing initiatives, ensuring adherence to deadlines and organizational priorities.
Identifies workflow challenges and recommends process improvements to enhance efficiency, communication, and coordination across the team. Supports implementation of season timelines and campaign rollouts in collaboration with the Director and cross-functional partners.
15% - Content Development and Brand Stewardship: Writes, edits, and refines marketing content across platforms, including email communications, web content, social media, advertising, and print collateral.
Applies brand standards and messaging frameworks to ensure consistency of voice, tone, and visual identity across all marketing materials. Coordinates development of program book content and related materials, ensuring accuracy, completeness, and compliance with contractual requirements. Collaborates with designers and content contributors to produce cohesive, high-quality marketing materials; may adapt or format visual assets for marketing use as needed.
10% - Data Analysis and Audience Strategy: Analyzes marketing data, audience behavior, and campaign performance to evaluate effectiveness and support decision-making. Interprets results and provides recommendations to improve campaign performance and audience engagement.
Implements audience segmentation and targeting approaches established in collaboration with the Director to support campaign goals. Applies data insights to adjust messaging, channel strategy, and timing.
Interfaces with ticketing and business systems staff to align marketing efforts with sales performance, audience trends, and reporting.
10% - Staff Supervision and Work Direction: Provides supervision and work direction to the Marketing Specialist. Assigns and prioritizes work, reviews completed assignments, and ensures accuracy, quality, and alignment with campaign objectives. Other Duties as assigned.

UC Santa Barbara

UC Santa Barbara is consistently recognized for excellence across broad fields of study. Set alongside the California coast, its dynamic environment inspires scholarly ambition and creativity. This page highlights UCSB achievements and discoveries as well as opportunities to stay connected to the Gaucho community.

Founded in 1960

Santa Barbara, California, USA

10K employees (214 in marketing)

www.ucsb.edu