Aimbridge Corporate - Social Media Manager

Plano, TX (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead social strategy and team ownership for a global hospitality brand, aligning paid and organic with revenue goals.

  • Own portfolio-wide social strategy and team execution across Meta and TikTok.
  • Must-have: 7+ years in social media, preferably in hospitality or luxury brands.
  • Standout: Experience integrating influencer programs and AI-driven trends.

Job Description

Responsibilities

  • Lead portfolio-wide social media strategy for paid and organic channels, aligning with brand standards, business goals, and the guest journey.
  • Define social media’s role within the digital ecosystem alongside paid media, web performance, SEO, and reputation management.
  • Translate marketing and revenue targets into clear KPIs for engagement, reach, traffic, and performance metrics.
  • Partner with marketing, revenue, and analytics teams to synchronize campaign strategies with hotel revenue objectives.
  • Directly manage a team executing paid campaigns on Meta and TikTok. Partner with marketing, revenue, and analytics teams to align campaign strategies with hotel revenue goals.
  • Build and scale internal teams to support organic social media and PR for hotels preferring in-house support.
  • Ensure consistent quality, brand alignment, and efficient turnaround for social media content.
  • Maintain proper access, governance, and account structure across social platforms and paid media accounts.
  • Monitor and assess evolving social platforms and AI-driven experiences (TikTok search, Instagram discovery, generative search, AI recommendations) influencing hotel discovery, research, and booking.
  • Partner with SEO, web, and paid media teams to align social strategy with broader search visibility and demand generation initiatives.

Requirements

  • Over 7 years of experience in social media marketing, preferably within hospitality, multi-location, luxury brands, or resort hotels.
  • Demonstrated expertise managing large-scale social media and PR programs across multiple brands, along with strong knowledge of content strategies, paid social, and performance metrics.
  • Skilled in identifying and leveraging emerging platforms, AI-driven trends, and influencer partnerships to develop scalable strategies.
  • Proven ability to translate business goals into actionable briefs and measurable results for agencies.
  • Excellent project management, organizational, and stakeholder communication skills, adept at simplifying complex insights for diverse audiences.
  • Flexible and comfortable working in fast-paced, matrixed environments with shifting priorities and willingness to travel as needed.

Preferred

  • preferably within hospitality, multi-location, luxury brands, or resort hotels

Benefits

  • After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:
  • Now offering Daily Pay! Ask your Recruiter for more details
  • Medical, Dental, and Vision Coverage
  • Short-Term and Long-Term Disability Income
  • Term Life and AD&D Insurance
  • Paid Time Off
  • Employee Assistance Program
  • 401k Retirement Plan
  • Property Information At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.
Aimbridge Hospitality logo

Aimbridge Hospitality

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.Aimbridge is a place for growth. Associates can join at any level and rise to be their best while helping to define hospitality with a global leader. Here, people can learn while they earn with some of the best team members around. We encourage our talent to become better and grow every day by providing access to the training and technology they need to shine.At Aimbridge, people can take their careers to the next level, knowing they’ll have our strength and size to back them up. Our passion to innovate and grow as a best-in-class hospitality services organization means there are more ways to build your strengths and capabilities. Our team-oriented environments are filled with people who are succeeding together as they develop and strengthen skills through our onboarding and industry-leading training. Employees’ commitment to guests, owners, and each other is the foundation of our shared success.Aimbridge is the kind of place people describe as a community with shared values. We aspire to make all of the locations we manage feel like places where everyone belongs. Our properties and workplaces are often right down the street in the neighborhoods in which our people live. Team members are as diverse as the properties in which we operate. We have an inclusive workplace that ensures collaboration and support. Together we extend this welcoming spirit to every person and place we serve.

Founded in 2003
Plano, Texas, USA
7.5K employees (76 in marketing)

Traffic Signals

Monthly Visitors
28.8K
Traffic Source Mix
Search
50.6%
Direct
41.8%
Referral
5.4%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
51 (1% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 11 years ago

Funding History

  • Jul 2015
    Private Equity
  • Jan 2013
    Private Equity

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