Responsibilities

• Advanced AEO Platform Management
• Technical Architecture and Schema Implementation
• Cross-Functional Collaboration for AI Visibility
• Executive Reporting and Strategy
• Continuous Improvement and Testing
• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Assists peers with guidance on analytic approaches related to more complex solutions.
• Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.

Requirements

• 5+ years of experience in technical SEO
• Web Development Fundamentals: Familiarity with basic web design and HTML, JavaScript, and CSS is essential. You must understand how these languages intersect to create—or hinder—the optimal discoverability of a website. You should be able to audit code for rendering issues that might prevent AI crawlers from accessing content.
• Data Analysis: The ability to analyze large datasets to identify trending topics and performance anomalies is critical. You must be comfortable with data visualization and interpretation to guide strategy.
• Test and Learn Aptitude: Given the nascent nature of AI search, there are no established playbooks. You must possess the curiosity and scientific rigor to formulate hypotheses, run tests, and operationalize the results.
• CMS Platforms: Experience with Adobe Experience Manager (AEM) or similar enterprise Content Management Systems is highly recommended, as you will need to understand the constraints and capabilities of our publishing environment.
• Technical Auditing: Proficiency with the ScreamingFrog SEO crawler to perform deep technical audits of site architecture and response codes.
• Search Intelligence: Expertise in Conductor Web Intelligence for enterprise-level visibility tracking.
• Performance Analytics: Deep knowledge of Google Search Console for search performance data, as well as Google or Adobe Analytics for user behavior tracking.
• Server-Side Analysis: Familiarity with Log File analysis tools to understand exactly how search and LLM bots are crawling the site, allowing you to optimize crawl budgets and identify accessibility barriers.
• Education: Bachelors
• Certifications: No Required Certification(s)

Preferred

• Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning
• Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.”