AI Product Marketing Consultant - SAP BTP Product Marketing at SAP | Palo Alto, CA | $107K/yr – $229K/yr

SAP

AI Product Marketing Consultant - SAP BTP Product Marketing

Palo Alto, CA (Hybrid)

$107K/yr – $229K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for Joule for Developers within SAP Build, shaping AI-enabled developer tools and roadmap alignment.

Lead product marketing for Joule for Developers, including vibe coding, AI-assisted development tools, and other AI capabilities in SAP Build.
Partner with SAP Build and ABAP Engineering teams to inform roadmap decisions and ensure product innovation aligns with market needs and customer value.
Conduct market and customer research to identify emerging AI opportunities, validate use cases, and shape positioning and messaging frameworks.

Job Description

Drive product marketing for Joule for Developers within SAP Build, shaping AI-enabled developer tools and roadmap alignment.

Lead product marketing for Joule for Developers, including vibe coding, AI-assisted development tools, and other AI capabilities in SAP Build.
Partner with SAP Build and ABAP Engineering teams to inform roadmap decisions and ensure product innovation aligns with market needs and customer value.
Conduct market and customer research to identify emerging AI opportunities, validate use cases, and shape positioning and messaging frameworks.
Analyze adoption trends, customer feedback, and sales insights to refine GTM strategies and support revenue growth.
Develop compelling value propositions and narratives that differentiate SAP in the developer AI landscape.
Collaborate with SAP’s partner ecosystem to broaden the reach of AI capabilities and support adoption across ISVs, SIs, and developer communities.
Support analyst relations with clear product briefings, competitive insights, and market messaging.
Review marketing assets—including technical content, demos, solution briefs, and thought-leadership materials—to ensure accuracy and consistency.
Deliver presentations for field enablement, partner programs, and customer-facing events.
Serve as a key stakeholder in pricing, packaging, and commercialization decisions for AI capabilities within SAP BTP.

SAP

4.2 Glassdoor

SAP is the leading enterprise application and business AI company. We stand at the intersection of business and technology, where our innovations are designed to directly address real business challenges and produce real-world impacts.Our solutions are the backbone for the world’s most complex and demanding processes. SAP’s integrated portfolio unites the elements of modern organizations — from workforce and financials to customers and supply chains — into a unified ecosystem that drives progress.SAP privacy statement for followers: www.sap.com/spsOur Community GuidelinesAt SAP, we're committed to fostering meaningful conversations that respect everyone in our community. To maintain a positive environment, we moderate comments that:• Target individuals personally, including our employees, customers, or partners• Contain discriminatory, harassing, or threatening language/content• Share personal information without consent• Promote misinformation or spam or 3rd-party linksWe believe in open dialogue and constructive feedback, but we will remove content that violates these guidelines without notice. We appreciate your understanding and contribution to a respectful community.For questions about our moderation practices, please DM or contact us at brandsocial@sap.com.

Founded in 1972

Walldorf, Baden-Württemberg, DEU

138K employees (6,989 in marketing)

www.sap.com

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