AI Marketing & Content Specialist at Legacy Home Services | South Elgin, IL | $80K/yr – $100K/yr

AI Marketing & Content Specialist

South Elgin, IL (On-site)

$80K/yr – $100K/yrMid LevelFull time

Posted 4 months ago

Own the local services marketing role, driving Google ads, paid social, and content to generate leads.

Own the end-to-end digital marketing for local services, from content to campaigns.
Must-have: Hands-on Google Ads/LSA experience with cost-per-lead accountability.
Standout: Field filming on job sites and AI-assisted content workflows.

Create and publish short-form video content from real field jobs (installations, repairs, tune-ups, and team stories)
Manage all social platforms and maintain an active, consistent brand presence year-round
Own our Google Business Profile: posts, review responses, and review volume strategy
Plan, launch, and optimize Google PPC campaigns — keyword strategy, ad copy, bidding, and ongoing performance management
Manage our Google Local Service Ads (LSA) account — budget allocation, lead disputes, review strategy, and ranking optimization
Run and optimize paid social campaigns (Facebook/Instagram) for seasonal promotions and membership offers
Write and publish seasonal SEO content, landing pages, and email campaigns using AI-assisted workflows
Track performance weekly across all paid and organic channels — cost per lead, booked call attribution, ROAS — and report to leadership with clarity
Support campaign development for new services and promotions as we grow

Hands-on experience running Google Ads and Local Service Ads for a local service business
Experience managing real budgets with accountability for cost per lead
Portfolio of content for local or trade businesses
Ability to tie marketing activity to revenue metrics (cost per lead, booked calls)
Comfort in the field filming on a job site
Proficiency with AI tools (Claude, ChatGPT, Canva AI, CapCut) and ability to articulate impact
In-person availability at Crystal Lake and South Elgin locations; full-time field access

Portfolio of content created for local or trade businesses
Experience in local service business marketing beyond basic social media posting
Ability to connect marketing activity to revenue (tracked cost per lead, booked calls, etc.)
Comfort filming on job sites and capturing before-and-after shots
Proficiency with AI tools (e.g., Claude, ChatGPT, Canva AI, CapCut) and ability to explain efficiency gains
Knowledge of SEO content, landing pages, and email campaigns