AI-First Digital Marketer (Wine, Hospitality & Direct-to-Consumer Growth)

Healdsburg, CA (Remote)

Salary Not AvailableIntern/New GradFull time

Posted 4 months ago

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Job Summary

Drive AI-enabled marketing across wine channels to grow visitation, DTC sales, and wine club memberships.

  • Own AI-driven marketing experiments across ads, content, and automation to grow wine club members and DTC sales.
  • Must-have: Strong curiosity about AI tools and growth marketing.
  • Standout: Experience building scalable AI-enabled marketing workflows.

Job Description

Responsibilities

  • Help grow multiple parts of our business, including:
  • • Winery visitation (tastings & tourism)
  • • Event bookings (corporate events, private events, celebrations)
  • • Direct-to-consumer wine sales
  • • Wine club membership growth
  • • Digital brand visibility
  • You’ll help us build AI-driven marketing systems that acquire and convert customers across these channels.
  • Example Projects
  • • Building and testing AI-generated ad campaigns across Meta, Google, and emerging platforms
  • • Creating AI-generated content pipelines (ads, landing pages, blog posts, social content)
  • • Designing conversion-optimized landing pages
  • • Running A/B testing experiments on ads and offers
  • • Using AI tools to analyze customer acquisition and behavior data
  • • Building automated marketing workflows for lead capture and nurturing
  • • Creating systems that drive wine club membership growth
Michel Schlumberger logo

Michel Schlumberger

At Michel-Schlumberger, we are dedicated to crafting exceptional wines that showcase the unique impression of our vineyard in every bottle. Nestled in the breathtaking Dry Creek Valley, our classic Spanish Mission-style winery invites you to discover hand-crafted, small-production artisanal wines and immerse yourself in the serenity of Sonoma Wine Country.Our vineyards, spanning more than 88 acres, are meticulously cultivated across rolling hills, with Wine Creek gently meandering along our 100-acre estate. As winemakers and stewards of the land, we embrace a terroir-driven approach, allowing nature to influence our winemaking process. Our sustainably-farmed property, nestled on the hillsides west of Dry Creek Valley, offers the perfect backdrop for cultivating balanced fruit and crafting full-flavored, complex wines. From sun-drenched days moderated by cool coastal fog to volcanic gravelly soils and dramatic topography, every element contributes to our wines' elegance and expression.Since our establishment in 1979 by Jean-Jacques Michel, a native of Switzerland, and the subsequent joining of Jacques Pierre Schlumberger in 1991, our wines have garnered attention worldwide. With a legacy of winemaking spanning over 400 years, Michel-Schlumberger embodies both European roots and the influence of the Spanish in early Californian history.

Founded in 1979
Healdsburg, California, USA
14 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
20.2%
Direct
26.6%
Referral
4.2%
Social
10.8%
Paid
1%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
1 (7% of company)