Responsibilities

• Design and operate an AI content production pipeline for the pilot category — from product design input to shelf-ready e-commerce imagery, campaign creative, and social content
• Deploy and operate AI imagery tools (Botika, Lalaland.ai, Zmo.ai, or equivalent) to produce on-model and styled product visuals without physical photo shoots
• Work with the client’s AI-native marketing lead to align content outputs with brand standards and campaign requirements
• Produce content variants for A/B testing — target is 48-hour test cycles versus months-long locked-in studio commitments
• Manage the DAM ingest workflow — AI tagging, quality review, and asset organisation so content is findable and deployable immediately upon production
• Generate copy and localisation outputs using LLM tools — product descriptions, social captions, campaign copy — across the languages required for the pilot markets
• Document the full content production workflow so it is repeatable by the client team after the pilot concludes

Requirements

• Demonstrated experience replacing or significantly reducing traditional studio photography with AI-generated imagery in a commercial context — you must be able to describe a specific project, the tools used, the output quality achieved, and the cost or time savings delivered
• Production-level proficiency with at least two AI imagery tools — Botika, Lalaland.ai, Zmo.ai, Midjourney, Stable Diffusion, or equivalent; you know which tools handle apparel well and which produce consistent on-model results across a large SKU catalogue
• Understanding of e-commerce content requirements — image specifications, background standards, model pose conventions, zoom and detail shot requirements
• Experience with DAM platforms and content workflow orchestration at scale
• LLM proficiency for copy generation — product descriptions, brand tone adaptation, and multi-language localisation outputs
• Comfort working at the speed the pilot demands — content for five products across multiple formats and variants, produced in days not weeks

Preferred

• Experience producing content for TikTok Shop or Instagram Shopping formats
• Familiarity with AI video generation tools — Runway, Pika, or equivalent
• Experience with brand guideline enforcement at scale — the target is 90%+ auto-QA approval rate