Responsibilities

• Own the end-to-end content production process using AI tools (such as Claude, Jasper, or equivalents) to draft, edit, and publish content at scale across formats and channels.
• Develop and maintain prompt frameworks and AI-assisted workflows that ensure consistent brand voice and editorial quality across all content output.
• Own and maintain the content calendar across channels and audiences, hitting publishing cadences reliably without sacrificing quality.
• Own the CTI Brief Newsletter from editorial direction through copy to send, building it into a must-read for retail and CPG trade professionals.
• Develop editorial themes aligned to DemandTec's category positioning and thought leadership priorities.
• Track and optimize performance: open rates, click-through rates, subscriber growth, and audience quality.
• Own DemandTec's LinkedIn presence including company page content, post cadence, and executive social support for key leaders.
• Build and execute a social content calendar that reinforces category ownership, surfaces proof points, and drives meaningful engagement with our retail and CPG audience.
• Draft blog posts, articles, and POV content in partnership with the PMM and SVP, supporting category authority and demand generation campaigns.
• Develop content supporting CPG network engagement programs targeted to the 7,800+ supplier community on the platform.

Requirements

• 1 to 3 years of content experience in B2B technology, SaaS, or a related field.
• Genuine fluency with AI content tools: you use them daily, you know their limits, and you apply your own editorial quality control.
• Strong writing fundamentals: clear, audience-aware copy with a track record of producing content that earns attention, not just fills a calendar.
• Experience contributing to a B2B social media presence with measurable results.
• Organized and self-managing: you can own a multi-channel content calendar with minimal oversight.

Preferred

• Experience writing for retail, CPG, supply chain, or enterprise software audiences.
• Newsletter or email marketing experience with ownership of performance metrics.
• Familiarity with HubSpot or similar tools for content distribution and tracking.

Benefits

• health, dental, and vision insurance
• 401(k)
• paid time off
• professional development support