Responsibilities

• Own agency oversight and financial planning, partner communications, content velocity, and performance measurement.
• Represent affiliate in Adobe’s cross-functional AI Search operating model that aligns Affiliate, SEM, SEO, and emerging paid AI channels
• Partner with GEO analytics teams to measure and optimize citation visibility by LLM platform, connecting affiliate content to AI search outcomes.
• Identify growth opportunities for the affiliate practice, including integration into broader top-of-funnel strategies and areas for program expansion and experimentation.
• Translate key promotions, launches, and AI search topic priorities into editorial content briefs.
• Drive affiliate technical workstreams including new attribution measurement opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Over 8 years of experience in brand and performance media strategy. More than 4 years dedicated to affiliate marketing or partner program management. Includes hands-on work within network platforms like Partnerize or PepperJam.
• Proven ability to build and manage complex, multi-channel programs end-to-end, from briefing through to performance analysis and optimization.
• Well-versed in demand creation media strategies and ready to roll up your sleeves on broader channel initiatives outside affiliate when the team needs it.
• Experience with sponsored editorial content and content-led performance programs — you understand what makes a placement durable and discoverable.
• Strong written and verbal communication skills; able to translate program complexity into clear, concise updates for leadership.
• Understanding of affiliate tracking mechanics, including last-touch attribution, click-less and view-through performance, and commission structures.

Preferred

• Familiarity with GEO, AI citation tracking, or how editorial content surfaces in LLM-generated answers is a strong plus.