Responsibilities

• Execute and scale affiliate marketing strategies aligned with Noom’s growth and brand objectives
• Identify, recruit, and onboard high-quality affiliate partners aligned with Noom’s audience and mission
• Build and maintain strong relationships with affiliates, providing performance insights and ongoing support
• Analyze performance metrics such as conversion rate, CAC, and LTV to optimize campaigns and drive revenue
• Track, report, and communicate program performance and actionable insights to internal stakeholders
• Negotiate commission structures and partnership agreements while ensuring compliance with policies and regulations
• Collaborate cross-functionally with Paid Marketing, Creative, PR, Growth Product, and Data teams to align strategies
• Stay current on affiliate marketing trends and introduce innovative approaches to enhance program performance

Requirements

• 5+ years of experience in affiliate marketing within high-growth, direct-to-consumer environments (subscription and/or healthcare experience preferred)
• Proven track record of owning and scaling affiliate or partnership programs
• Strong understanding of performance marketing, the customer lifecycle, and full-funnel strategy
• Experience with affiliate platforms (Impact Radius strongly preferred)
• Demonstrated ability to negotiate partnership deals across various pricing models (CPA, CPM, CPL, CPC, flat fee, hybrid)
• Analytical, data-driven mindset with the ability to translate insights into actionable strategies
• Experience developing and optimizing partnerships across channels such as editorial, search, social, and benefits platforms
• Ability to thrive in fast-paced environments, manage multiple priorities, and solve problems independently

Preferred

• 5+ years of experience in affiliate marketing within high-growth, direct-to-consumer environments (subscription and/or healthcare experience preferred)
• Experience with affiliate platforms (Impact Radius strongly preferred)

Benefits

• Noom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.