Responsibilities

• Own KURU's partnership ecosystem—from affiliate publishers and influencers to ambassadors and strategic brand relationships.
• Grow programs that generate awareness, credibility, traffic, and revenue.
• Affiliate Marketing: Lead the relationship with KURU's affiliate agency and publisher network; Recruit, develop, and support new affiliate partners; Identify growth opportunities and optimize program performance; Collaborate with partners on promotions, content, and campaign strategy; Monitor results and continuously improve performance; Manage commission structures and incentive programs.
• Influencer & Ambassador Programs: Build and scale influencer programs across lifestyle, wellness, healthcare, travel, running, walking, and fashion categories; Manage KURU's ambassador initiatives, including medical and professional ambassador communities; Develop creative briefs that help creators tell authentic stories about KURU's benefits; Build long-term relationships with creators who genuinely align with our mission; Negotiate partnerships, contracts, usage rights, and performance incentives; Help shape and refine user-generated content that feels authentic and on-brand.
• Strategy, Analytics & Growth: Own partnership reporting and performance dashboards; Measure revenue, traffic, conversions, engagement, and ROI; Manage partnership budgets and recommend investment strategies; Collaborate with performance marketing, email, creative, and leadership teams; Help define the future direction of KURU's partnership channels as the company grows.