Advocacy Programming Manager (Iconic + D'USSÉ)

Fort Lauderdale, FL (On-site)

$100K/yr – $110K/yrManagerFull time

Posted 1 day ago

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Job Summary

Own and drive Iconic advocacy programs from strategy to delivery, partnering across teams to meet brand objectives and deliver measurable outcomes.

  • Lead cross-functional program development and execution
  • Collaborate with Advocacy Manager, Brand Ambassadors, and partners
  • Develop briefs, playbooks, and reports to capture learnings and results

Job Description

Responsibilities

  • Lead the development, management, and execution of Iconic advocacy programming including account level advocacy programs, brand home trips and larger national trade activations (Moments That Matter)
  • Partner with Advocacy Manager and National Brand Ambassadors to develop programming recommendations and deliver against brand objectives.
  • Participate in the advocacy briefing process by contributing insights, recommendations, and programming solutions.
  • Identify emerging opportunities, partnerships, and industry trends that may inform future programming initiatives.
  • Build and present playbooks, presentations, timelines, and supporting materials required for successful execution.
  • Document programming learnings, performance, outcomes, and opportunities through recaps and reporting.
  • Coordinate internal and external partners to ensure programs are delivered effectively, on time, and within budget.
  • Anticipate challenges and proactively develop solutions to support successful execution.
  • Build strong relationships with Brand teams, the Advocacy Manager, National Brand Ambassadors, internal and external agency partners.
  • Present recommendations, updates, and program results in a professional and compelling manner.

Preferred

  • Proficiency in Microsoft PowerPoint or Canva with the ability to build polished, client-ready presentations, playbooks, and templates.
  • Experience with Excel/Google Sheets, including budgeting, trackers, timelines, and data organization.
  • Proficiency in Canva for creating simple graphics and presentation assets.
  • Experience developing, managing, and executing experiential marketing or advocacy programs.
  • Strong project management skills with the ability to manage multiple priorities simultaneously.
  • Excellent communication and presentation skills with the ability to build trust and credibility with clients, peers, and stakeholders.
  • Experience developing and managing budgets, estimates, and financial tracking.
  • Ability to work independently while collaborating effectively across multiple departments and functions.
  • Creative thinker with the ability to contribute to strategy development, brainstorming, and program design.
  • Solution-oriented mindset with the ability to anticipate challenges and proactively develop recommendations.
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Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-d cultivate a vibrant workplace culture that propels our ongoing success.

Founded in 1996
New York, New York, USA
1.4K employees (515 in marketing)
73% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
34.8M
Monthly Google Ads Budget
$178.4K
Traffic Source Mix
Search
10.8%
Direct
46.6%
Referral
35.1%
Social
6.9%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
456 (32% of company)
Marketing Roles Posted (Last 30 Days)
23

Funding

Total Funding
$92.6M
Last Raise
$56.7M
Private Equity, 4 years ago

Funding History

  • May 2022
    Private Equity Round
  • Oct 2015
    Venture Round • $56.7M
  • Jan 2012
    Venture Round • $35M

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