Responsibilities - Legal and Compliance Accountability . Maintain all legal and marketing code guidelines - Trade Advocacy & Relationship Building . - Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers. - Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community. - Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations. - Category and Customer Education - Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions. - Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling. - Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities. - Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders. - Agency Accountabilities. Complete accurate and timely management of agency initiatives including: - Budget and expense management - All reporting responsibilities - Tracking and management of performance data using agency-appointed platforms - Network Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated market - Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation Requirements - 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries. - Strong understanding of spirits categories, cocktail culture, and hospitality operations. - Existing network within the bartending and beverage community preferred. - Exceptional presentation, communication, and relationship-building skills. - Experience delivering educational programming and trade-facing events. - Commercial acumen and ability to connect advocacy efforts to business outcomes. - Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations. - Ability to tailor communications for a variety of on-premise environments. - Strong budget management skills. - Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required. - Must have access to reliable transportation to travel to and from accounts. - Desire for mentorship and willingness to contribute to team culture. - Manage administrative tasks with attention to meeting agency compliance guidelines and standards. Nice_to_have - Existing network within the bartending and beverage community preferred. - Bilingual (English and Spanish-speaking) a plus. Benefits - Incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!