Responsibilities

• Trade advocacy and relationship building with bartenders, beverage directors, bar owners, retailers, distributors, and industry influencers.
• Develop and execute advocacy strategies to strengthen a spirits portfolio’s reputation within the spirits and hospitality community.
• Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
• Category and customer education through staff trainings, trade seminars, customer workshops, and distributor education sessions.
• Design engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
• Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
• Market/Trade Intelligence: Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
• Agency accountability: Manage budgets and expenses, all reporting responsibilities, and track performance data using agency platforms.
• Network partnership: Serve as key liaison for the portfolio, distributor, trade and customers within a designated market.
• Learning: Develop knowledge in spirits across categories and improve verbal and written presentation skills.

Requirements

• Must be based within a 30-minute commuting distance of the designated market.
• 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
• Strong understanding of spirits categories, cocktail culture, and hospitality operations.
• Experience delivering educational programming and trade-facing events.
• Commercial acumen and ability to connect advocacy efforts to business outcomes.
• Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
• Must have access to reliable transportation to travel to and from accounts.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Preferred

• Bilingual (English and Spanish) a plus.
• Existing network within the bartending and beverage community preferred.
• Desire for mentorship and willingness to contribute to team culture.

Benefits

• This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more.
• Enthuse Marketing is an Equal Opportunity Employer offering accommodations as needed in the application process.