Responsibilities

• Provide thought leadership in the development and execution of marketing strategy and annual plans for the assigned product or category, incorporating brands and customer segments as relevant and in alignment with broader business objectives.
• Partner collaboratively with broader marketing teams to inform comprehensive product or category promotional programs, campaigns and other marketing activations in alignment with budgets and relevant competitive, customer and market dynamics.
• Partner strategically with cross functional teams to understand and apply customer needs, competitor intelligence, market trends and consumer behaviors to drive where to play and how to win decisions for the product or category, improve overall positioning and advance customer value capture.
• Ensure the product or category portfolio is healthy and drives growth by spearheading innovation, new product development, co creation of customer solutions and product commercialization initiatives.
• Provide expert thought leadership to design launch strategies for new products, services or solutions as measured by key performance indicators, partnering collaboratively across commercial and technical functions to optimize customer engagement and demand.
• Drive customer experience improvements for the assigned product or category, developing and activating differentiated customer value propositions in partnership with broader teams.
• Provide guidance on the development and delivery of marketing trainings, events and collateral for the product or category.
• Provide expert thought leadership in your field and work with limited direction, using additional research and interpretation to identify issues or problems. You may provide direction to supporting team members and be a strategic contributor.
• Other duties as assigned

Requirements

• Bachelor’s degree in a related field or equivalent experience
• Minimum of six years of related work experience
• Experience in the food industry

Nice to have

• Protein industry experience
• Experience in retail or CPG categories
• Experience in innovation, product commercialization, or packaging strategy

Benefits

• At Cargill we put people first. As part of your overall rewards, we offer a comprehensive benefit program including medical and/or other benefits dependent on the position offered and hours worked. Visit: https://www.cargill.com/page/my-health/mh-health-and-wellness to learn more (subject to certain collective bargaining agreements for Union positions).