Responsibilities

• Lead the development, management, and execution of large-scale, multi-channel direct response campaigns that support enterprise fundraising and awareness objectives, from strategic planning through implementation and optimization.
• Serve as a trusted subject matter expert in direct response marketing, providing strategic consultation and recommendations to stakeholders across the organization to advance audience engagement and business goals.
• Partner with leadership and cross-functional teams to identify opportunities, solve complex business challenges, and successfully manage projects that support department and enterprise priorities.
• Develop strategic recommendations using audience insights, campaign analytics, operational considerations, and industry best practices to maximize fundraising effectiveness and donor engagement.
• Manage campaign budgets, financial forecasts, and performance projections while ensuring effective stewardship of organizational resources and achievement of established goals.
• Analyze campaign results, identify trends and opportunities, and translate findings into strategic recommendations that continuously improve performance and efficiency.
• Foster collaboration across marketing, analytics, operations, supply chain, technology, and external vendor partners to ensure seamless campaign execution and achievement of business objectives.
• Represent the Integrated Solutions & Optimization Team in enterprise meetings, presentations, and strategic discussions, influencing decisions and advocating for direct response best practices.
• Lead special projects and cross-functional initiatives focused on innovation, process improvement, operational excellence, and enhanced audience engagement.
• Provide oversight of inventory management, sourcing, fulfillment, and premium procurement activities to ensure resources are available and aligned with campaign requirements.

Requirements

• Deep understanding of direct response marketing principles, campaign development, and industry best practices while ensuring brand integrity and consistency.
• Experience supporting fundraising, customer engagement, or direct marketing initiatives that drive measurable business outcomes.
• Strong analytical and problem-solving skills with the ability to translate data, trends, and performance insights into actionable recommendations.
• Knowledge of integrated marketing channels and emerging platforms, including direct mail, digital, social, mobile, and omni-channel engagement strategies.
• Demonstrated ability to develop strategic recommendations and execute complex marketing initiatives in a fast-paced environment.
• Exceptional attention to detail, organizational skills, and commitment to quality.
• Experience managing campaign budgets, revenue projections, and expense forecasting.
• Strong verbal, written, and presentation skills with the ability to communicate effectively across all levels of the organization and with external partners.
• Proven ability to lead multiple priorities simultaneously while managing competing deadlines and stakeholder expectations.
• Strong project management skills with the ability to move initiatives from concept through execution.