Responsibilities

Assist with the setup and launch of advertising campaigns across digital & traditional advertising platforms. Support the Media Team with CM360 tag creation, trafficking, and QA to ensure proper tracking and reporting. Support senior team members in managing and updating live advertising campaigns. Conduct basic audience research to support targeting and campaign planning. Monitor daily campaign performance and flag issues or opportunities for improvement. Track key performance metrics such as clicks, impressions, and conversions. Assist with budget pacing to ensure campaigns spend correctly. Help prepare weekly, monthly and quarterly performance reports and summaries. Ensure ads follow brand guidelines and platform policies before launch. Support campaign trafficking, quality checks, and accuracy of setup.

Requirements

Must be at least 21 years of age. Bachelor’s degree in marketing, hospitality, advertising, communications, business, or a related field and/or equivalent experience Minimum of three (3) years of experience in administrative support, media planning, buying, or a related role in advertising Experience working in an advertising agency is preferred Proficient in using analytics and reporting platforms such as Google Campaign Manager 360 (CM360), Google Analytics and Adobe Analytics to monitor campaign performance, analyze trends, and generate actionable insights Moderate understanding of media channels, including paid social, paid search, programmatic, display, video, and out‑of‑home (OOH) advertising, with the ability to support cross‑channel campaigns Ability to stay current with evolving media consumption habits, advertising technologies, platform updates, and industry best practices to support effective and innovative advertising strategies Familiarity with tracking methodologies, performance metrics (e.g., impressions, CTR, conversions), and basic attribution concepts to evaluate campaign effectiveness Strong organizational skills with the ability to manage multiple campaigns, timelines, and assets while maintaining accuracy and attention to detail Clear and effective written and verbal communication skills, with the ability to collaborate with cross‑functional teams and support reporting to stakeholders

Preferred

Experience working in an advertising agency is preferred