Responsibilities

• Assist in supporting the strategy, execution, optimization, and reporting of paid media campaigns across channels including paid social, paid search, display, CTV, and emerging platforms, in collaboration with cross-functional teams across the organization
• Monitor and analyze campaign performance, develop reporting by channel and key KPIs, and identify optimization opportunities
• Conduct research and collect consumer insights to inform campaign recommendations and improve performance
• Ensuring ads are trafficked appropriately and quality assurance measures are followed across digital media, trade partner organizations, and owned & operated channels
• Support project management of marketing campaigns for tentpole events, brand programs, third-party events, The Star District events, and new initiatives
• Collaborate with cross-functional teams (creative, social, brand, content, and partnerships) to ensure alignment on campaign messaging, assets, and objectives
• Coordinate trade media and support email campaign execution analysis
• Support the creation of test and learn roadmaps, ongoing data analysis, and delivery of results and insights for our partners and internal teams
• Continually evaluate opportunities to leverage changes in digital platforms and supporting tools while monitoring digital advertising trends and emerging platforms
• Other duties as assigned

Requirements

• 1–2 years of experience in the marketing space is preferred, ideally with a brand or agency
• Bachelor’s degree in Marketing, Business, or a related field preferred
• Working knowledge of paid media channels, including paid social, paid search, display, CTV, or other emerging platforms
• Experience supporting campaign execution, reporting, and optimization across digital platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.)
• Familiarity with analytics tools such as Google Analytics, Google Tag Manager, or similar platforms
• Strong analytical mindset with the ability to interpret performance data and contribute to optimization strategies
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously
• Excellent interpersonal, verbal, and written communication skills; ability to communicate effectively at all levels, both internally and externally
• Ability to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure
• A passion for service, learning, collaboration, and growth, offering assistance and support to team members whenever necessary
• Ability to work flexible hours, including some nights, weekends, and holidays

Preferred

• Experience with Salesforce Marketing Cloud or other ESPs is a plus
• Familiarity with Adobe Creative Suite, WordPress, or similar tools
• Spanish language proficiency is a plus