PepLaunch

Advertising Manager

Los Angeles, CA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own Meta ads end-to-end to drive high-quality leads and booked calls, while coordinating with offers and revenue targets.

  • Campaign strategy, execution, and optimization across Facebook/Instagram
  • Lead generation and sales alignment with launches and enrollments
  • Creative asset management and data-driven testing

Job Description

  • Own planning, execution, and optimization of paid ad campaigns across Facebook and Instagram.
  • Drive qualified leads and booked calls through our Meta Ads account.
  • Manage creative assets.
  • Run A/B tests and adjust campaigns based on performance data.
  • Work closely with the sales and marketing team to ensure ad strategy is aligned with offer launches, program enrollments, and revenue targets.
  • This is a high-ownership role with real impact on growth; compensation reflects that directly.
  • Proven Meta Ads experience, including campaign strategy, audience targeting, creative testing, and performance optimization across Facebook and Instagram.
  • Strong understanding of high-ticket sales funnels and consulting or coaching business models, with a conversion-focused mindset.
  • Ability to analyze campaign data, identify underperforming variables, and implement fast, effective adjustments to improve ROAS, CPL, and booked call rates.
  • Excellent written and verbal communication skills in English — non-negotiable.
  • Proficiency with Meta Ads Manager, analytics platforms, and attribution tools.
  • Solid project management skills — ability to manage multiple campaigns, coordinate timelines, and operate independently without hand-holding.
  • Bachelor's degree in Marketing, Business, Advertising, Communications, or a related field — or equivalent practical experience with a documented track record of successful paid campaigns.
  • Experience in health, wellness, or regulated industries is a strong plus; familiarity with Meta's advertising policies in sensitive categories is highly valued.
  • This is a performance-based role. You will earn 5–10% commission on every client closed that originates from your campaigns. PepLaunch operates in the high-ticket space — a single closed client can generate $1,000+ in commission. There is no earnings cap. Performance drives pay.