ADVANCEMENT & DIGITAL MARKETING ASSOCIATE, BU Academy

Boston, MA (On-site)

$55K/yr – $67K/yrEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive the school's digital footprint by producing content and coordinating design across social, print, and online channels.

  • Own social content creation and multimedia support (video/photography).
  • Must-have: analytics-driven evaluation of website and social performance.
  • Standout: cross-functional event staffing and collaboration with multiple departments.

Job Description

Responsibilities

  • Generating social media content for the school’s digital platforms; producing video and photography to support the school’s messaging.
  • Engaging in design for print, digital, and web collateral and platforms, including the school’s annual magazine.
  • Using analytics to track the efficacy of the school’s website, social media, and digital marketing efforts.
  • Staffing school events; supporting and collaborating with colleagues in advancement, admissions, marketing, and alumni relations.
  • Some night and weekend obligations are part of the position.
Boston University logo

Boston University

Boston University is one of the leading private research and teaching institutions in the world today, with three primary campuses in the heart of Boston and programs around the world.Boston University was chartered in 1869 by Lee Claflin, Jacob Sleeper, and Isaac Rich, three successful Methodist businessmen whose abolitionist ideals led them to envision and create a university that was inclusive—that opened its doors to the world—and engaged in service to and collaboration with the city of Boston. Over 150 years later, BU has an alumni community of 310,000+ living and working worldwide.Social Media Community Guidelines: https://www.bu.edu/prsocial/social-media-community-guidelines/

Boston, Massachusetts, USA
16K employees (893 in marketing)

Traffic Signals

Monthly Visitors
4.1M
Monthly Google Ads Budget
$3M
Traffic Source Mix
Search
49.7%
Direct
43.8%
Referral
5.2%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~16K

Marketing Team

Marketing Team Size
640 (4% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$21.8M
Last Raise
$5M
Grant, 2 years ago

Funding History

  • Mar 2024
    Grant • $5M
  • May 2022
    Grant • $4.4M
  • Aug 2017
    Grant • $5.4M

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