Advanced Specialist, Geo Marketing at Pearson | USA | $90K/yr – $110K/yr

Pearson

Advanced Specialist, Geo Marketing

USA (Remote)

$90K/yr – $110K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive market activation for Pearson campaigns by turning narratives into execution plans and customer-ready assets.

Own end-to-end activation plans across campaigns, events, and toolkits.
Must-have: Significant marketing or campaign execution experience; edtech exposure preferred.
Standout: Proven ability to translate activation into customer touchpoints and field feedback.

Job Description

Responsibilities

Execute market activation plans aligned to campaign priorities, seasonal focus areas, and defined customer buying moments.
Translate campaign narratives and activation direction into clear execution plans across toolkits, initiatives, and events.
Work closely with Campaign and Product Marketing partners to ensure activation is aligned, timely, and customer ‑ ready.
Deliver customer ‑ facing activation for assigned campaigns, initiatives, or products, ensuring narratives extend beyond launch into real market touchpoints.
Develop customer ‑ facing assets designed for direct engagement, including presentations, stories, demos, and supporting materials.
Ensure assets are outcome ‑ led, easy to use, and clearly tied to the core campaign narrative.
Gather feedback from customer interactions and field use to continuously improve activation quality.
Develop and maintain customer ‑ facing toolkits that support activation across assigned initiatives and products.
Ensure toolkits clearly articulate value, differentiation, and outcomes for priority audiences.
Keep activation assets up to date and organised, with clear guidance on how and when they should be used.

Requirements

Significant experience in marketing or campaign execution roles. ( experience within edtech or education ideally )
Strong project management and organizational skills with a focus on detail and follow-through.
Understanding of integrated marketing and digital channels.
Proficiency in marketing tools and platforms (e.g., CRM, CMS, project management tools).
Excellent communication and collaboration skills.
Comfortable working in a fast-paced environment with shifting priorities.
Experience developing narratives that resonate across different audiences and buying stages
Bachelor’s degree in marketing, communications, business, or a related field.

Pearson

3.7 Glassdoor

Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

London, England, GB

35K employees (906 in marketing)

plc.pearson.com

70% recommend to a friend

79% CEO approval