Adult Nutrition - Associate Brand Manager, HCP - Columbus, OH

Columbus, OH (On-site)

$78K/yr – $156K/yrMid Level2+ years expFull time

Posted 8 days ago

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Job Summary

Own and optimize HCP marketing operations and strategy for the US Adult Nutrition portfolio, leading cross-functional teams and driving program effectiveness across materials, sampling, coupons, analytics, and conferences.

  • Own HCP materials strategy and lifecycle management
  • Lead promotions, sampling, and coupons
  • Build dashboards and support planning across Brand, Sales, and Leadership

Job Description

Responsibilities

  • Lead HCP marketing operations and execution across the US Adult Nutrition portfolio, supporting Outpatient and Institutional sales teams.
  • Own HCP materials strategy and lifecycle management, including forecasting, inventory management, expiration monitoring, replenishment planning, and field communication.
  • Manage gratis and sampling programs, including volume planning, performance reporting, sales force allocation, HME Sampling Portal oversight, and optimization recommendations.
  • Lead coupon strategy and execution, including offer development, annual planning, volume forecasting, budget management, performance tracking, and field communications.
  • Develop and maintain HCP performance dashboards and analytics to provide actionable insights and recommendations to Brand, Sales, and Leadership teams.
  • Support annual planning processes, RTB development, sales meetings, and ongoing business reviews through project management, timeline ownership, and presentation development.
  • Partner with Brand, Sales, Medical, Regulatory, Finance, and external agencies to execute promotional programs and drive business objectives.
  • Lead conference and speaker program planning and execution, ensuring alignment with brand strategies and customer engagement goals
  • Conduct ad hoc business analyses and develop executive-ready presentations to inform strategic decisions.
  • Own inside sales strategy and creative

Requirements

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 2-5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry
  • 2+ years of demonstrated leadership of cross-functional teams
  • Strong drive and proven track record of consistent strong results
  • Ability to anticipate and mitigate obstacles to drive towards solutions and manage against timelines
  • Strategic thinking and ability to set vision and strategy while gaining buy in from all levels of leadership
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • Strong analytical skills and attention to detail
  • An ability to think strategically and develop annual plans and financial commitments
  • An understanding of trends and an ability to respond to changing customer and HCP needs

Preferred

  • MBA preferred
  • Preferred experience in healthcare or food and beverage industry
  • 2+ years of demonstrated leadership of cross-functional teams (already in requirements)
  • Sales experience a plus

Benefits

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
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Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
18

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

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