AD/Sr. AD, Health Systems Marketing (CRM)

Ridgefield, CT (Hybrid)

$140K/yr – $222K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Health Systems strategy execution across assigned therapeutic areas, turning director recommendations into prioritized actions and pull-through material; coordinate with Market Research, HEOR and Analytics to embed insights and segmentation into unbranded content; lead planning, training and risk management for POA programs and population health content, and act as primary HS contact for KAM and HEOR.

  • Health Systems: Own strategy execution and cross-functional pull-through for TA areas.
  • Collaboration: Bring MR/HEOR/Analytics insights into unbranded plans and support segmentation.
  • Operations: Plan, train, and manage POAs and HS communications; manage risk and lead population health content.

Job Description

Own Health Systems strategy execution across assigned therapeutic areas, turning director recommendations into prioritized actions and pull-through material; coordinate with Market Research, HEOR and Analytics to embed insights and segmentation into unbranded content; lead planning, training and risk management for POA programs and population health content, and act as primary HS contact for KAM and HEOR.

  • Health Systems: Own strategy execution and cross-functional pull-through for TA areas.
  • Collaboration: Bring MR/HEOR/Analytics insights into unbranded plans and support segmentation.
  • Operations: Plan, train, and manage POAs and HS communications; manage risk and lead population health content.
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Boehringer Ingelheim

Our people are our strength. And together with over 54,000 colleagues, we're creating the next breakthrough in the world of healthcare and innovation for both humans and animals. Are you ready to join us? #LifeForwardPrivacy Notice: https://www.boehringer-ingelheim.com/privacy-noticeImprint: https://www.boehringer-ingelheim.com/imprint

Founded in 1900
Ingelheim am Rhein, Rhineland-Palatinate, DEU
40K employees (2,507 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
53.6%
Direct
32.5%
Referral
8.5%
Social
3.8%
Paid
1.5%

Headcount Trend

Current headcount: ~40.2K

Marketing Team

Marketing Team Size
2,162 (5% of company)
Marketing Roles Posted (Last 30 Days)
3