Responsibilities

• This individual will assist with the implementation and monitoring of Health System marketing strategy and pull through for a specific Therapeutic Area.
• This individual will create unbranded marketing material, support POA planning, and execute TA Marketing strategy for prioritized Health Systems.
• Under oversight of Health System Director, executes Health Systems strategy for assigned TA.
• Works with director to pull through recommendations for the Health Systems strategy for all prioritized Health Systems within assigned key therapeutic areas of interest.
• Develop, implement and manage Health Systems tactics (POA materials and tools) to support the TA strategy, in collaboration with other team members and external agencies/vendors.
• Create unbranded Health Systems pull through material for Therapeutic area.
• Ensure clear communication and aligned execution of Therapeutic area strategies and tactics including integrating customer experience opportunities.
• Collaborate with Market Research, HEOR, and Analytics and Insights under the direction of director to pull through insights into unbranded material and tactical plans to drive business with Health systems. Additionally, assist with segmentation needs for Health Systems and collaborate with A&I on segmentation needs.
• Support all planning, training and implementation for POAs. Manage risk associated with Health System programs and material for POAs by working within the HPRC review process.
• Support unbranded Population Health Content for the assigned Pop Health area of focus. Example of possible Population Health initiatives are Adherence & Patient Engagement, Transitions of Care Strategy and Provider Enablement & Precision Medicine or other population health initiatives.
• Responsible for execution, pull through planning and orchestration for assigned Health Systems. Is the first point of contact for KAM and HEOR for these Health Systems and leads HS related field communications as well.