Ads Specialist

USA (Remote)

$1K/mo – $3K/moMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the paid media engine for search and social, with data driven optimization and ROI reporting that guides budget shifts.

  • Plan and manage PPC and social campaigns across Google Ads, Facebook, Bing, and more.
  • Optimize bids, targeting, creatives, and landing pages to lift conversions and ROI.
  • Measure performance with analytics dashboards and deliver insights to steer future campaigns.

Job Description

Responsibilities

  • Plan, implement, and manage paid search and social media advertising campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and more.
  • Conduct comprehensive keyword research to identify high-impact search terms that enhance campaign performance.
  • Optimize campaigns through continuous testing, adjusting bids, targeting parameters, ad creatives, and landing pages to improve conversion rates.
  • Monitor media performance analytics using tools like Google Analytics, SEMrush, SEO tools, and web analytics reporting platforms to evaluate campaign success.
  • Manage marketing campaign budgets efficiently, ensuring optimal allocation of resources for maximum ROI while maintaining strict adherence to budget guidelines.
  • Utilize media planning and buying techniques with platforms such as DoubleClick and Google Tag Manager to reach target audiences effectively.
  • Generate detailed reports on campaign performance metrics, providing insights for strategic adjustments and future planning.