Responsibilities

• Plan, implement, and manage paid search and social media advertising campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and more.
• Conduct comprehensive keyword research to identify high-impact search terms that enhance campaign performance.
• Optimize campaigns through continuous testing, adjusting bids, targeting parameters, ad creatives, and landing pages to improve conversion rates.
• Monitor media performance analytics using tools like Google Analytics, SEMrush, SEO tools, and web analytics reporting platforms to evaluate campaign success.
• Manage marketing campaign budgets efficiently, ensuring optimal allocation of resources for maximum ROI while maintaining strict adherence to budget guidelines.
• Utilize media planning and buying techniques with platforms such as DoubleClick and Google Tag Manager to reach target audiences effectively.
• Generate detailed reports on campaign performance metrics, providing insights for strategic adjustments and future planning.