Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
• Take full ownership of campaign performance and results from strategy through execution
• Manage multiple client ad accounts simultaneously with varying budgets and objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
• Implement unit testing methodologies to validate campaign components before launch
• Monitor campaign performance daily and make data-driven optimizations
• Manage ad budgets efficiently to maximize ROI for clients
• Own on-page, technical, and off-page SEO strategy for multiple client websites
• Conduct keyword research and mapping to identify high-value organic opportunities, aligning with paid search targeting where relevant

Requirements

• 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
• 2+ years of hands-on SEO experience, including technical, on-page, and content-driven SEO
• Proven track record of managing $10K+ monthly ad budgets
• Demonstrated experience improving organic search rankings and visibility for multiple websites
• Demonstrated experience with A/B testing methodologies and statistical significance analysis
• Experience assisting with or directing media creation for digital campaigns
• Experience working in an agency environment managing multiple client accounts
• Google Ads certification (required)
• Meta Blueprint certification (preferred)
• Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, Google Search Console

Preferred

• LinkedIn Ads experience
• Microsoft Ads (Bing) experience
• Experience with landing page optimization and CRO
• Experience with unit testing frameworks for digital marketing campaigns
• Basic design skills (Canva, Adobe Creative Suite basics)
• Familiarity with CRM systems (particularly lead tracking and attribution)
• E-commerce advertising and SEO experience (Shopify, WooCommerce)
• Local service business advertising and local SEO experience
• Experience with link-building outreach and digital PR
• Familiarity with structured data / schema markup implementation