Ads & SEO Manager (AL)

USA (Remote)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end paid and organic acquisition work across search and social for multiple client accounts, from strategy and testing to execution and optimization.

Lead campaign strategy, testing, and reporting across Google Ads, Meta, and aligned SEO
Coordinate on-page, technical, and content SEO with paid initiatives and cross-functional teams

Job Description

Responsibilities

Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
Take full ownership of campaign performance and results from strategy through execution
Manage multiple client ad accounts simultaneously with varying budgets and objectives
Conduct keyword research, audience targeting, and competitive analysis
Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
Implement unit testing methodologies to validate campaign components before launch
Monitor campaign performance daily and make data-driven optimizations
Manage ad budgets efficiently to maximize ROI for clients
Own on-page, technical, and off-page SEO strategy for multiple client websites
Conduct keyword research and mapping to identify high-value organic opportunities, aligning with paid search targeting where relevant

Requirements

5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
2+ years of hands-on SEO experience, including technical, on-page, and content-driven SEO
Proven track record of managing $10K+ monthly ad budgets
Demonstrated experience improving organic search rankings and visibility for multiple websites
Demonstrated experience with A/B testing methodologies and statistical significance analysis
Experience assisting with or directing media creation for digital campaigns
Experience working in an agency environment managing multiple client accounts
Google Ads certification (required)
Meta Blueprint certification (preferred)
Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, Google Search Console

Preferred

LinkedIn Ads experience
Microsoft Ads (Bing) experience
Experience with landing page optimization and CRO
Experience with unit testing frameworks for digital marketing campaigns
Basic design skills (Canva, Adobe Creative Suite basics)
Familiarity with CRM systems (particularly lead tracking and attribution)
E-commerce advertising and SEO experience (Shopify, WooCommerce)
Local service business advertising and local SEO experience
Experience with link-building outreach and digital PR
Familiarity with structured data / schema markup implementation

Plan Left

Since 2012, Plan Left has worked closelywith many private, public, non-profit, and governmentorganizations to produce custom software, websites,and high-performing marketing initiatives.Our tailored, partnership-focused approach allows usto integrate with teams of every size andaccommodate needs that scale from one-person,part-time departments or organizations all theway up to enterprise.

Founded in 2012

Nashville, Tennessee, USA

12 employees (4 in marketing)

linktr.ee/planleft