Admissions Liaison-Marketing and Business Development Professional

New York City, NY (On-site)

$65K/yr – $85K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own and drive census growth by developing referral networks, managing admissions, and executing outreach across hospitals, physicians, and community partners.

  • Develop and maintain referral relationships with hospitals, physicians, social workers, and community organizations.
  • Manage admissions process from inquiry to move-in and track conversion metrics.
  • Lead outreach strategies and represent the facility at community events to meet occupancy goals.

Job Description

Responsibilities

  • Develop and maintain referral relationships with hospitals, physicians, social workers, and community organizations
  • Conduct facility tours and manage the admissions process from initial inquiry through move-in
  • Build and execute outreach strategies to support census growth
  • Represent the facility at community events, health fairs, and networking functions
  • Track leads, referrals, and conversion metrics to inform marketing strategy
  • Collaborate with facility leadership to align marketing efforts with occupancy goals

Requirements

  • Minimum two years of marketing or admissions experience within the Assisted Living or senior care industry
  • Proven census-building track record
  • Working knowledge of Medicaid and Social Security benefits
  • Strong business acumen and presentation skills
  • Excellent interpersonal skills, with the ability to build positive relationships with employees, clients, families, and medical and community affiliates
  • Valid driver's license and reliable transportation for community-based outreach

Benefits

  • - Competitive salary
  • - Health, Dental, and Vision insurance
  • - Paid Time Off, Sick Time, and Holidays
  • - Mileage reimbursement program
  • - Retirement investment benefit
  • - Uncapped incentive bonus program

The W Group

The W Group understands the challenges of aging. We make it our mission to provide a superior level of care to our residents while promoting the independent lifestyle they desire.Our name is synonymous with care, compassion, and commitment for thousands of adults, veterans, and individuals with disabilities. We offer medical care and nursing support of the highest quality, and also focus on developing strong, vibrant communities where residents can live independently and engage in social activities. Each facility we run strives to enhance the lives that we care for every day.

Brooklyn, New York, USA
161 employees (4 in marketing)

Salaries

Posted range

$65K/yr – $85K/yr

Taken straight from the job posting.

See all The W Group salaries

Marketing Team

Marketing Team Size
4 (2% of company)
Median Career Experience
18 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~161