Responsibilities

• Represent the value-based care program’s affiliated health plans within dialysis clinics and the surrounding community to raise awareness, build trust, and support informed patient coverage decisions.
• Build strong relationships with in-clinic staff-facility administrators, social workers, and administrative assistants-to facilitate coordinated, compliant marketing efforts.
• Develop a strong understanding of the plan’s benefits, eligibility criteria, and the role of care management in driving better health outcomes for members.
• Partner with assigned brokers to support enrollment of interested patients.
• Communicate plan and program information in a clear, ethical, and compliant manner-ensuring CMS marketing guidelines and internal compliance guardrails are followed.
• Identify barriers to engagement and provide insights that improve our local marketing approach.
• Track engagement and field activity metrics to support performance evaluation and continuous improvement.
• Potential to represent the plan at community events or engage existing members for retention activities.
• Travel to clinic locations at least four days/week to speak with kidney care patients, caregivers, and clinic staff.
• Occasional option to work Saturdays and evening events, if desired.

Requirements

• High school diploma or equivalent required.
• Active Virginia Producer License with the Health line of authority
• 2-4 years of experience in healthcare marketing, insurance sales, grassroots outreach, or community engagement preferred.
• Proficiency in Microsoft Office and collaboration tools (e.g., Teams, SharePoint).
• Must reside in the Richmond, VA metro area and possess a valid Virginia driver’s license and reliable transportation—a majority of time will be spent inside dialysis clinics or traveling locally.

Preferred

• Medicare Advantage marketing experience strongly preferred.
• 2-4 years of experience in healthcare marketing, insurance sales, grassroots outreach, or community engagement preferred.
• Bilingual / Spanish-speaking is strongly preferred.

Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.